The lacuna and universal model : understanding cultural barriers to the success of foreign media content : a case study of western media in China, India and Japan / vorgelegt von Ulrike Rohn

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Person: Rohn, Ulrike [Author]
Corporate Author: Friedrich-Schiller-Universität Jena [Degree granting institution]
Format: Book
Language(s):English
Publication:Jena, 2009
Printing place:Jena
Dissertation:Jena, Univ., Diss., 2009
Subjects:Medienmarkt > Unternehmenserfolg > Exportmarkt > Produktmarketing
Type of content:Hochschulschrift
Physical description:X, 792 S. : graph. Darst. ; 29,5 cm
Basic Classification: 85.40 Marketing