Prosumers who home brew : a study of motivations and outcomes / Marco Wolf, Wendy Ritz, and Shaun McQuitty

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Persons: Wolf, Marco [Author]; Ritz, Wendy [Author]; McQuitty, Shaun [Author]
Format: eArticle
Language(s):English
Publication:2020
Part of:Journal of marketing theory and practice 28(2020), 4, Seite 541-552
Subjects:Freizeitverhalten > Soziales Netzwerk > Make-or- Buy-Entscheidung > Brauerei > USA
ISSN:1944-7175
DOI:10.1080/10696679.2020.1801321