Mechanisms and consequences of anthropomorphizing autonomous products : the role of schema congruity and prior experience / Moritz Jörling, Robert Böhm, Stefanie Paluch

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Persons: Jörling, Moritz [Author]; Böhm, Robert [Author]; Paluch, Stefanie [Author]
Format: eArticle
Language(s):English
Publication:2020
Part of:Schmalenbach business review 72(2020), 4 vom: Okt., Seite 485-510
Subjects:Product autonomy
Product Liking
User experience
Schema congruity
Anthropomorphism
ISSN:2194-072X
DOI:10.1007/s41464-020-00100-3